Area Sales Director

Must be local to a major airport. Preferably Los Angeles, Chicago, New York.

How You’ll Contribute:

The Strategic Marketing Mandate

Establish NXT-41x as the standard of care for infection prevention in plastic and reconstructive surgery by creating the market position, strategy, and sales collateral needed for success.

• Master the market: Understand the market well enough to generate key insights for effective product positioning and strategy development.
• Establish the 41x position: Define what NXT-41x is to the market and build the brand and narrative around it.
• Set the value, price, and access strategy: Establish the value proposition, pricing strategy, and access approach to drive adoption
• Equip the launch: Convert the strategy into the messaging and materials the field needs to execute.

Master the Market

• Market research and insights. Integrate independent market research with intelligence from the CCO, CSO, and Medical Affairs to form a cohesive understanding of our customers.
• Competitive strategy. Assess the landscape, anticipate how incumbents will respond to launch, and generate strategic positioning to make their efforts futile.
• Segmentation, targeting, and forecasting. Build and maintain the market model, market segmentation, and demand forecast that drive the field plan and revenue build.

Establish the 41x Position

• Positioning. Determine how NXT-41x should be defined, framed, and communicated in the market.
• Trade name and brand identity. Own the trade name and brand identity.
• Commercial narrative. Build the commercial narrative from primary research and objective evidence.

Set the Value, Price and Access Strategy

• Pricing strategy. Develop the pricing strategy, value architecture, and price-adoption analysis.
• Market access strategy. Define the market access approach, including the value analysis pathway, economic story, and coding and payment strategy.

Equip the Launch

• Promotional messaging platform. Own the promotional messaging platform for the field.
• Promotional selling tools. Create the promotional selling tools for the commercial teams.
• Commercial congress presence. Own the commercial footprint at congresses and trade shows.
• Integrated launch plan. Own the integrated launch plan with clear timelines and success metrics.

How You Will Work

• We believe in teams. Deep, daily partnership with Sales on targeting, enablement, and contracting; with Medical Affairs on evidence, claims accuracy, and the non-promotional voice; and with the CSO on product performance, clinical strategy and data generation.
• Everyone at Elutia is a player. You will write the deck, run the analysis, and sit in the account prep session yourself. We are not just willing to be hands on, we love it.
• We do great work. You must know what good looks like and how to obtain it. Creativity is essential. Accuracy is non-negotiable.

What You’ll Bring: 

• The ambition to treat this as the defining product of your career
• 7+ years in medical device or pharmaceutical marketing.
• Experience with at least one launch where you defined a product category
• Surgical device or novel antimicrobial experience required; plastic and reconstructive surgery, and biomaterials experience valued.
• Fluency in hospital economics: value analysis committees, reimbursement, packaged payment, budget impact modeling.